About Us

At Idolo, we are a family-owned business with a passion for innovation in equestrian care. Our range of thoughtfully designed products, including our renowned Idolo Tether Tie, is crafted to improve the lives of horses, ponies and their people.

Proudly made in the UK, our products embody a legacy of quality and trust, built on decades of hands-on experience. We continue to push the boundaries of innovation, ensuring that each item we produce helps create safer, more effective training and care environments for horses and ponies.

The Idolo Tether Tie, a knotless pressure-release safety tie clip, was the first product of the Idolo brand and was founded by Roy French, a respected figure in the equestrian world. Inspired by his work with a once untouchable stallion, Hermoso N, Roy developed a revolutionary tether tie that uses the pressure-and-release method to build trust and confidence in horses. Hermoso N later became the 2015 Hartpury Champion, a testament to Roy's methods and innovation.

Although Roy passed away in 2024, his family is dedicated to carrying forward his legacy. With a refreshed brand, new packaging, and a strategic vision for the future, we continue to honor Roy's passion and craftsmanship for generations to come.